Marketing your SMB with Pinterest

Marketing your SMB with Pinterest

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips to get you started.

What to look for in a VoIP distributor

What to look for in a VoIP distributor

With a quick Google search, numerous VoIP distributors instantly appear. The problem is knowing whether they will meet your business’s needs. To attract consumers, these professionals throw around superlatives such as ‘the best’ or ‘world-class’ — but that doesn’t always mean they are.

Make your SMB stand out on social media

Make your SMB stand out on social media

To truly make an impression on consumers, small- and medium-sized businesses are pulling out all the stops. Standing out from your competitors could increase your chances of earning revenue. Many SMBs are now turning to social media and content marketing strategies to gain a competitive edge.

Five tips to prevent VoIP eavesdropping

Five tips to prevent VoIP eavesdropping

Eavesdropping is the intentional act of secretly listening in on a conversation, usually not for the best of intentions. Although today the act also includes VoIP telephone systems, it’s not a recent trend. As exemplified by the SIPtap attacks of 2007 and the Peskyspy trojans of 2009, cybercriminals have had their eye on VoIP ever since it was introduced to the market.

Ransomware traps Skype users with fake ads

Ransomware traps Skype users with fake ads

Skype has made many improvements to become the go-to audio and video communication tool. But as more people turn to Skype to conduct their business, hackers are sure to follow. Recently, Skype has been plagued with fake Flash ads, which if triggered, lead to devastating ransomware infections.

Benefits of social media policy reviews

Benefits of social media policy reviews

Does your business have a social media policy? If so, when was the last time you updated it? If you’re taking too long to answer these questions, that isn’t a good sign. Because you should be conducting regular reviews, at least annually. You’d enjoy innumerable benefits, and deter your employees from obsessing over Snapchat filters in the process.

Enhance customer service through video chat

Enhance customer service through video chat

Online video chat turns stiff customer service interactions into a more personal experience. Seeing the person you’re talking to makes for a more substantial conversation. With that in mind, businesses ought to integrate such a function if they want to make significant changes to the way they handle customer inquiries.

How to use Snapchat for your business

How to use Snapchat for your business

A growing number of small- and medium-sized businesses are turning to social media to help facilitate growth. The reasons are obvious, social media is easy-to-use and capable of reaching an enormous amount of users. That being said, you might be missing out on one of the fastest growing platforms available: Snapchat.