The right social media platforms for SMBs

170px_shutterstock_231341854Social media marketing is tricky, to say the least. It’s difficult to allocate the resources that create the desired effect, especially when so many platforms are available. Facebook might be the biggest name in the industry, but that doesn’t mean it will suit your organization.

IG Stories: redefining online marketing

2017February6_SocialMedia_ASince it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories.

Moving unified communications to the cloud

2017February1_VoIP_AMigrating your organization’s unified communications (UC) to the cloud seems like a no-brainer: it’s practical, it’s cheap, it’s the future. Big-name companies such as Cisco, IBM, Microsoft and Verizon now offer Unified communications as a Service (UCaaS), and it’s only a matter of time before it takes over the Voice over Internet Protocol (VoIP) space.

How to protect against VoIP call hacking

2017January17_VoIP_AVoIP has become the ultimate communication tool for enterprises, but it has also become another vulnerability that hackers exploit. Because voice is essentially transferred as data, the risk of digitized messages being intercepted and heard by unauthorized ears increases.

Facebook’s group voice calling

2017january10_socialmedia_a“What’s your Facebook name?” is not a question you’re often asked when someone needs your contact details. In the first place, Facebook messaging isn’t everyone’s voice call app of choice, especially for group conversations. As of now, Skype rules that arena, especially for business communications.

How Skype plans to revamp their mobile app

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In a mobile communications space dominated by WhatsApp, iMessage, and Facebook Messenger, the voice and text messaging company, Skype, wants to be much more than just another mobile messaging tool. Earlier this month, they launched their new communication hub named “Skype Mingo” to improve upon the traditional, well-known Skype app.

5 tips to turn Instagram followers into buyers

instagram-170px-01Did you know that your thousands of Instagram followers are a goldmine for potential sales? Yes, they are, but you can’t make the most of this goldmine by simply switching your posts’ filters from Clarendon to Valencia on a regular basis. Turning your Instagram followers into customers requires more than just a finely curated set of photos; it calls for marketing-savvy strategies that can engage current followers and attract potential customers.

Skype Insider Program from Microsoft

2016november24_voip_aMicrosoft has recently announced an Insider Program offering for Skype. This program will allow Skype users on Android, iOS, OS X, and Windows to access more features and updates to its Voice over Internet Protocol (VoIP) service and application. Read on to learn more about Microsoft’s new Skype Insider Program and how it can benefit you.