4 ways to manage your online image

2016Feb18_MicrosoftWindowsNewsAndTips_ANot only has the 21st Century brought about vast technological advances, it has also enabled new ways for businesses to get their brand messages out to customers and unearthed a new-found necessity: online reputation management. With a multitude of platforms and tools out there, it has never been easier for customers to directly interact with brands and products.

How to avoid potential VoIP pitfalls

2016Jan28_VoIPGeneral_AWhen it comes to saving money for small businesses, VoIP is one IT tool that is all the rage. For many organizations, it can cut phone expenses in half. So obviously the benefit of a VoIP system can be enormous. But is there a catch? With some VoIP providers, there certainly is.

How to maximize your YouTube marketing

SocialMedia_Jan11_AYouTube is one of the most powerful tools for video marketing out there, especially for businesses who want to create an online reputation in order to generate more leads and revenue. It allows you to introduce your company’s unique brand and personality to the online community.

Social Media in the Middle East

Multiethnic Group of People Meeting with SymbolIt’s possible you take your access to Facebook, Twitter and other social media platforms for granted. Maybe you’ve never thought about what a world without news feeds and constant updates and selfies from your friends and acquaintances is like. While there are moments when we’re all fed up of so-and-so’s latest attention-seeking Facebook status or their endless stream of glamorous vacation photos, the stark reality is, if our social media platforms were suddenly taken away from us, many of us would be at a loss.

Boring brands can succeed on social media

164_A_SMFor many business owners who have dabbled in social media, they may think their efforts have been in vain and growing a large social media presence is impossible. They may go as far to believe that social media simply doesn’t work, especially when you don’t have an exciting brand like Nike or Google.